AAMI has been a proud Co-Principal Partner of Victoria State Emergency Service since 2002. Over more than 23 years, the partnership has delivered more than $11 million in funding and in-kind support to help strengthen community preparedness and resilience across Victoria.

AAMI is a leading Australian insurance brand within the Suncorp Group. Its community investment approach focuses on building financial, social and natural hazard resilience, closely aligning with VICSES’s role in helping communities understand risk and prepare for emergencies.

The partnership between VICSES and AAMI is focused on helping people take practical steps to prepare for emergencies before they happen. Working together, VICSES and AAMI deliver clear, accessible preparedness messaging that supports individuals, families and communities to better understand their local risks and make informed decisions.

AAMI’s support enables VICSES to reach communities across Victoria through public education campaigns, community engagement activities and large-scale events. By combining VICSES’s operational expertise with AAMI’s reach and investment, the partnership encourages early action that can reduce the impact of storms, floods and other high-risk weather events.

Over the life of the partnership, VICSES and AAMI have worked together to deliver a range of initiatives designed to engage communities and promote preparedness, including:

• Public education and behaviour-change campaigns such as ‘15 to Float’ and ‘Be Storm Smart’

• Storm and flood preparedness messaging delivered through digital, outdoor and community channels

• Community engagement activities at major events and regional locations across Victoria

VICSES acknowledges the importance of long-standing partnerships like AAMI, which play a key role in helping VICSES reach more Victorians with preparedness messages that can make a real difference.

Together, VICSES and AAMI are committed to supporting safer, more resilient communities across Victoria.

One thing is for sure — lucky we’re with AAMI.

Find out more about AAMI and its community partnerships on the AAMI website.

Becoming a partner or sponsoring VICSES involves the provision of money, goods or services to VICSES, in return for agreed commercial benefits. VICSES sponsorships are customised to ensure the relationship is successful for both parties, and long-term partnerships are preferred.

Corporate organisations interested in developing a relationship with us are encouraged to get in contact to discuss opportunities.

Please phone (03) 9256 9000 during business hours, or email media@ses.vic.gov.au.