Wear Orange Wednesday - WOW Day

Each year VICSES celebrates Wear Orange Wednesday, a national day of thanks for the thousands of VICSES volunteers who serve the Victorian community 24 hours a day, seven days a week through storm, flood, road crash rescue, and much more.

On this page:

Wear Orange Wednesday


WOW Day is the national day of recognition to say ‘thank you’ to SES volunteers. It is the most proactive day in the VICSES calendar. 

Volunteers are the backbone of our service. The past 12 months have been one of the busiest operational period in the organisation’s history, with VICSES volunteers responding to over 34,000 requests for assistance.

There is nothing purer than the heart of a volunteer. They are the heart of every rescue, the inspiration in every training course, and the soul of all things VICSES.

Read more about our 2022 WOW Day ambassador, Kimba Wall here. 



“Our roof tiles were covered in holes and the rain was rushing into nearly every room. We are living as a family of 6, including my mum and dad in their 70’s, as well as my kids and husband.
The VICSES volunteers who arrived at our home were calm, approachable, friendly, and knowledgeable - which is exactly what we needed at the time. My family certainly feels blessed to be Victorian. Thank you from the bottom of my heart for all you did.”

Kate Campbell, East Malvern resident affected by major storm damage


Get involved in WOW Day

Celebrating WOW Day

Each year on WOW Day, Victorians are encouraged to get their workplaces, families, and friends involved in WOW Day celebrations:

  • Wear orange on Wednesday 17th of May!

  • Donate now - visit ses.vic.gov.au/donate to make a donation today.

  • Post a photo or video to social media and say THANK YOU - using the hashtags #WearOrangeWednesday #WOWDay #WOW and #ThankyouSES.

  • Host an orange themed morning tea or casual dress day.

  • Put up banners and posters in your workplace to celebrate our volunteers. 

  • Download a colouring sheet  for the classroom at your local school or kinder. 


Download a colouring sheet


We have FREE resources that are available for you to download:


Download WOW Day banners and posters

Download WOW Day social tiles             

Download WOW Day postcards



Sites across Victoria will turn the town orange in recognition of our members for WOW Day. 


Check out the locations to spot on the week of WOW Day:

VICSES WOW Day light-up and flag/banner locations

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