15 to Float
Your car's float point
Never drive on flooded roads
Driving on flooded roads is dangerous, and it doesn’t take much to make your car become unstable, lose traction or wash away.
According to a float tank experiment using real vehicles at the University of NSW Water Research Laboratory, a small car can float in just 15 cm of water.
That’s the height of an average pen!
Deciding to drive on a flooded road could be the last decision you ever make
The dangers of driving in floodwater are a community safety issue.
The Victoria State Emergency Service (VICSES) has responded to over 100 requests for assistance related to vehicles that have become stranded in water in recent times.
Floodwater can be very deep, rise quickly and move fast. Stay safe by never driving through floodwater. Leaving early before flooding occurs and going to family or friends on higher ground is always the safest option.
Research conducted by the University of New South Wales demonstrates that as little as 15cm of water is enough for a small vehicle to start to float, reducing the drivers control and endangering occupants. 15cm is the height of an average pen.
“Vehicles that become stranded in water place our VICSES volunteer crews and other responders at risk,” says Tim Wiebusch, Chief Officer Operations. “That’s why we created the 15 to float campaign, to highlight just how easy it is for a vehicle to become stranded in water."
Recently, the ABC demonstrated what can happen if trapped in a car in flood waters, and what you should do before you call for help. Watch it here.
15 to float was highly commended at the 2018 EMPA Awards and has been a key message for VICSES during recent flooding events across mass media and geographically targeted advertising, supported by the government.
Try our 15 to float facebook augmented reality experience
Through our partnership with AAMI, VICSES has developed an augmented reality (AR) experience based on our 15 to float campaign.
The augmented reality experience is a ‘choose your own adventure’ where you are encouraged to make critical decisions related to flood water. Importantly, after you've completed the experience, we encourage you to make a pledge to never drive on flooded roads.
Try out this facebook experience by scanning the QR code below now!
If you are on your mobile device, please click here to access the experience: